Social Media Marketing with Youtube and Google Adwords
Social Media Marketing
You know social media marketing is a powerful, but like many small business owners you may be thinking “I don’t have the time or money to manage social media accounts when marketing my small business.” Fear not. You can still take advantage of social media by using Google Adwords. Google Adwords has the ability to piggyback on the popularity of trending social media content, bringing your campaign to a targeted audience.
Youtube: Leveraging a Social Media Giant
According to comScore, YouTube reaches 81.2% of US internet users. In fact, according the Nielsen, YouTube reaches more US adults between the ages of 18-34 than any of the cable network. YouTube has capture such a huge audience because of the diversity of its content. YouTube users upload over 300 hours of video each minute, which means there is something for everyone. What does this mean for you? By implementing a Google Adwords campaign as one of your marketing strategies, you can tap into this audience without the cost of managing your own YouTube channel.
Marketing My Small Business with YouTube
So you have a small business, and you might have a small advertising budget. You want to make sure that you get the most for your money. Like Google Adwords elsewhere, You still have the power to define a daily budget and prequalify your audience, providing a much better return on your investment. With YouTube, you only pay for the advertising that the consumer watches, and you have the choice of three different advertising techniques: in-search, in-display, and in-stream.
YouTube Marketing Strategies
The in-search option will place your video ad in the YouTube search results. Just like Google search results, whenever you type keywords into the YouTube search bar, the first few results are paid results and the rest are organic.
The in-display option places a thumbnail advertisement in the related videos column to the right of the current video. The great thing about this feature is that you will only be charged for this advertisement if the viewer watches the whole video or the first 30 seconds, whichever comes first.
The in-stream option is where an advertisement plays before the video a viewer has selected to watch. Again, you are not going to be charged for the advertising unless the viewer reaches the minimum viewing level.