How to Wisely Use Google Adwords
In the modern world, thousands of businesses are created on a day to day basis. Some are innovative and smart, while others are not so much. However, all of these businesses have one thing in common: they will all fail without customers. There are a number of potential marketing strategies small businesses may employ, but the most effective — when done correctly, that is — is via Google Adwords.
Google Adwords functions as a sort of hybrid between social media marketing and invasive advertising. By inputting the right keywords, a business can target a specific demographic of users. For many home-based businesses, Google Adwords provides an entire marketing team at their fingertips. Follow these three guidelines from Marketing My Small Business to ensure the best use of Google Adwords.
Before using Google Adwords to target a specific customer, it’s important to use it to research. By targeting keywords that have high search volume but low competition, a user can reduce the cost per click for that keyword. Taking the time to do proper research beforehand also eliminates money wasted on keywords that are hardly ever searched for.
The next thing to keep in mind is a keyword budget. This is the amount the system will remove each day based on the total number of clicks. Once the daily limit is exceeded, the campaign will cease for that day. A budget of $1000 per year would leave a user with a daily budget of $2.75 or so, but this can be adjusted based on individual need. As marketing strategies go, Adwords can become expensive quickly; however, it is also highly effective.
Cost Versus Profit
The key to using Adwords wisely is to ensure that each visitor brought to the site through Adwords generates more revenue than it cost to bring them there. This is done through effective landing pages and visitor retention. Adwords can only bring users to a site; it can’t keep them there.
Market My Small Business recommends taking the time to familiarize oneself with Google Adwords and its various options. When it comes to social media marketing, it’s one of the most effective tools at a small business owner’s disposal. There are numerous stories of small businesses generating six figure profits within the first three months based on Adword usage alone; the key lies in bringing the right people to the right place at the right time.