What Changes Are happening with Facebook Advertising?
If you are a small business owner and you are wondering “How can marketing my small business pay off?”, don’t dismiss Facebook ads. Facebook advertising is becoming increasingly sophisticated and powerful as a method of generating sales, not just buzz about your brand. The key lies in some new features that Facebook has rolled out in the past several months. In this article, we will talk about these features and explain how they can help a small business market itself with a minimal investment in time and effort.
First of all, there’s something that has appeared recently on both Facebook ads and Google search ads: a Call Now button. Many marketing strategies deal with the many stages that it takes for a customer to go from seeing an ad to contacting the company for an inquiry: they have to use the information in the ad to look up the business, think about whether it is worth the time to explore it, find the contact information, and then call. The Call Now button skips all that and makes it so that mobile users see your ad and can contact you immediately. This cuts out the annoying process of trying to convert visitors to your Facebook page and takes advantage of impulse behavior: your customers can make a snap decision and decide to call up as soon as they see the ad. Don’t underestimate how powerful it is to make it easy for customers to find you: the more calls you get, the more likely you are to make sales.
Another major tool that Facebook provides is a very simple form of product ad. Product ads on Facebook are linked directly to your catalog. That means you don’t need to put any time into designing the ad: you can just let Facebook pull the information directly from the product data on your site. The ads work seamlessly in both sidebar and news feed format across all platforms. They even automatically stop running when the product is out of stock.
Facebook advertising figures prominently in many marketing strategies because it is so easy to create ads linked to your business and products and then target them to potential customers based on detailed demographic information and their history with you. The combination of ease of use and ability to convert means if you are wondering about marketing my small business, go to Facebook first.